Telemarketing 101

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Telemarketing 101People like to deal with people; it’s human nature. In a noisy digital world, good old fashioned conversation cuts through where passive electronic communications can’t. Telemarketing, or telesales, is a way of connecting on a personal level with your potential or existing customers.

Telemarketing goes far beyond just making simple telephone calls. It’s the strategic, direct marketing of your product or service to your target audience by trained and professional people. And it works.


  • Telemarketing can be used in several ways for a business including:
  • Selling your products and services
  • Following up on your company’s promotional activity
  • Up-selling and cross-selling
  • Database maintenance
  • Gain permission to email market and send promotional material
  • Relationship building – finding out what your customers really think of you


Marketing over the phone can also be used effectively to generate leads for your sales team; qualified leads that can result in sales. There are other uses for telemarketing, such as market research, customer satisfaction surveys, loyalty programmes and customer relationship management (CRM). It’s a proven, extremely cost effective method of reaching and engaging with your market.


How does it work?

A typical telemarketing campaign consists of four steps:

  • Write down what you want to achieve
  • Identify who is most likely to want/need what you have
  • Agree how to best communicate the key proposition
  • Make the call, measure results and refine as required


But wait, there’s more

And no it’s not a set of steak knives……… but if you have a special promotion that needs quick action, or have to get product out the door, there’s no faster way to do it than through telemarketing.

Telemarketing is a fast turnaround business. In a single week, hundreds of your prospects or customers can be communicated with using your own customer database or one that has been developed for you.

Whatever sector of the market you are trying to connect with, consumer or company, telemarketing is an efficient, cost-effective and results-driven way of creating business.


What is ‘outbound’ telemarketing?

It’s a term that you might have heard bandied around the place; simply put, it means making calls to your target market. Outbound is an effective way of getting in front of potential or existing customers with your message or offering. Having a comprehensive database is your ammunition – so you know you’re talking to the right people, right from the start.


If you want to find out more about how 99 Corporation can help you connect to your market get in touch. We’ll even shout you a coffee. // +64 6 280 5158 //

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